KAUSEYAH

कौसेया
Grassroot | Local | Indigenous
About Kauseyah
Our Heritage

Our Story

Born from a love of indigenous art — a living bridge between India's master artisans and the world.

GrassrootLocalIndigenous

The Kauseyah Story

Kauseyah is a conscious design and craft initiative inspired by the rich tribal and cultural heritage of Chhattisgarh. Founded with the vision of preserving India's diverse craft traditions, Kauseyah works closely with tribal artisan communities and rural weavers across different regions of the country.

The brand focuses on reviving, promoting, and creating market opportunities for traditional handlooms, indigenous crafts products that are deeply rooted in local knowledge systems. Through design intervention, product development, and storytelling, Kauseyah aims to bridge the gap between traditional craftsmanship and contemporary markets.

Sustainability lies at the heart of the brand. Along with promoting handmade and handloom products, Kauseyah actively incorporates upcycled and recycled materials into its creations, transforming textile remnants and waste materials into meaningful products. This approach not only reduces waste but also creates additional livelihood opportunities for artisans and women involved in the production process.

Over the years, Kauseyah has collaborated with artisans working in handloom weaving, embroidery, tribal arts, natural fibers, grass crafts and other indigenous craft forms. The initiative is committed to preserving age-old skills, encouraging ethical consumption, and ensuring that traditional knowledge is passed on to future generations.

Artisan weaving at the handloom in Chhattisgarh workshop
Founder journey among master artisans at the loom
The Founder

Meet The Founder

Fashion Designer & Craft Researcher

Shweta Rao is a fashion designer and craft researcher, and a graduate of the National Institute of Fashion Technology (NIFT). Having grown up in Chhattisgarh, she was exposed from an early age to the region's rich tribal culture, handloom traditions, and rural craft practices. This experience inspired her to dedicate her career to working with artisan communities and promoting India's heritage.

With over a decade of experience researching and working alongside rural weavers and craftspeople, Shweta combines design expertise with grassroots engagement. Through Kauseyah, she strives to create sustainable livelihood opportunities for artisans while bringing traditional crafts, handlooms, and cultural stories to wider audiences in India and abroad. Her work is driven by a deep commitment to cultural preservation, sustainability, ethical design, and community empowerment.

Founder, Kauseyah

What Drives Us

Mission & Vision

01mission

Our Mission

To provide a global platform for indigenous craft — ensuring fair wages, direct artisan partnerships, and global recognition for traditional weavers and tribal artists.

Fair wages that sustain artisan families.

Craft preserved and celebrated worldwide.

&
02vision

Our Vision

A world where heritage crafts are not confined to museums, but thriving in contemporary lifestyles — empowering the communities who create them.

Heritage woven into everyday living.

Communities empowered through their art.

What We Stand For

Core Values

01

Tribal Heritage

Honouring the wisdom, artistry, and traditions of India's tribal communities.

02

Handcrafted Excellence

Celebrating timeless craftsmanship through skilled hands, thoughtful design, and exceptional attention to detail.

03

Conscious Design

Creating responsibly with sustainable practices, ethical craftsmanship, and enduring quality.

Heritage Archive

Ten years of bridging ancient tribal looms with modern global recognition.

National Press Feature

National Press Feature

Digital Recognition

Digital Recognition

Fashion Week Finale

Fashion Week Finale

Amazon Spotlight

Amazon Spotlight

IPL Craft Partnership

IPL Craft Partnership

Stadium Reveal

Stadium Reveal

Sporting Heritage

Sporting Heritage